Tag Archives: Marketing

Family behind Purdue Pharma pushed opioid marketing, Massachusetts says

BOSTON (Reuters) – Members of the wealthy Sackler family behind Purdue Pharma LP pushed it to boost sales of OxyContin and other opioids even as questions emerged about the extent its painkillers were being abused, Massachusetts’ attorney general alleged on Tuesday. FILE PHOTO: Bottles of prescription painkiller OxyContin made by Purdue Pharma LP sit on… Read More »

What hospitals need in the age of consumerism: guerrilla marketing

There’s a battle going on between health systems for covered lives. There’s also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up against new, very targeted approaches to gain consumer share. Whether hospitals have a powerhouse brand or a small marketing department, there are distinct advantages in… Read More »